Nike launches football equipment innovations for the World Cup
Posted by Réka Szentesi · Jun 30, 2014

Nike is well known for the innovative technologies they use time after time in order to keep the pace with the ever changing world of design.

photo: nike.com

Their latest collection for instance, which was launched for the World Cup was made by 3D printing. The world’s first 3D printed performance sport bags just look amazing. Combining modern technology with traditional craftsmanship, this sports bag consists of a 3D printed base and a handmade leather upper part and straps. The premium quality leather part fits in perfectly to the 3D printed base without the use of any glue or adhesive.

photo: nike.com

Nike’s new bag is super limited edition, only three have been created to be carried by the three best football players in the world: Cristiano Ronaldo, Wayne Rooney and Neymar Jr.

„We wanted to create something that was truly special for the game’s best players,” said Martin Lotti, Creative Director of Nike Football.

A crucial question for Nike is creating a guard for the legs which means no sacrifice of speed, fit or comfort for the football players. The very same 3D printing technology could solve this problem and let Nike to create a guard which can serve every need of the players: lightness, flexibility and perfect protection for the players without having any bad impact on their speed or causing any discomfort.

photo: nike.com

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