Europe’s most beautiful H&M opens in a UNESCO world heritage building
Posted by Ágnes Taraszovics · May 12, 2016

The Swedish fast fashion brand comes up with a huge novelty this spring! On 26 May they open Hungary's largest H&M store.

Despite being a fast-fashion company, H&M always likes to pays attention to the unique and fabulous venues of their stores. Their newest shop outshines everything else, because the Váci1 business house in Budapest is really special: it’s a listed building, it is situated in the historical city center, and it’s part of the UNESCO World Heritage.

Ralf Wein, H&M’s regional country manager said: “H&M Váci1 is not just another store, but also our flagship in Hungary. We were looking for the perfect building for quite some time. These unique buildings give us an opportunity to show a different side of the company. Váci1 is an exceptional building that the people of Budapest knows well, as it was home to the Budapest Stock Exchange for decades and it’s on the UNESCO World Heritage List. It’s beautiful inside and outside, and it wasn’t associated with any company so far. We are also proud of the interior design, the large atriums, a special „light rain” solutions we made, the mirror-covered columns, the lighting and furniture design.”

The building is not only beautiful but also enormous and soon it will be home of (one of) the world’s largest and most beautiful H&M store. And another good news is that all divisions of the brand can be found here on the three levels. Women's, men's, children's, and beauty department will be present such as home and an expanded shoe department.

And that's not all! On the opening day, May 26 H&M awaits with an all-day 20 percent discount and the first one hundred customers will receive gift card. And (take a deep breath) Sziget tickets will be raffled during the day! I know where I'll be on the 26th.

  • H&M
  • unesco
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